Are you a nosy neighbour? Of course you are. I am. We all are.
I welcome you all to my next open house. No judging at the door - promise. In fact, I think there is tremendous value in the neighbourhood coming to check out an open house. Isn't that the whole point of it to begin with? To generate lots of traffic while showcasing the home and answering any questions prospective buyers may have with the intent of selling the home. When I enter an agreement with my sellers, my job, in short, is to do whatever I feel is necessary to sell the home at the highest price possible, in the least amount of time. Open houses help do just that. At least that's how I look at it.
I don't care if you've lived next door for twenty years and intend to for the next fifty or if you want to look around only to tell me how much more your home is worth. It's all good - honest. Truly amazing how much information and feedback you can gather from people who have lived in the neighborhood for years - not to mention the gossip!! Beyond all this, everybody at one point or another knows someone looking to move and what better advocate of a neighborhood than a neighbour! Everyone loves their own 'hood' and if I can have 15 'nosy neighbours' come in and tell 5 of their friends/family/co workers about my home... I now have 75 people who have been told about how great an area this home is in and that they may want to check it out. All this coming from someone they already trust - the best form of advertisement hands down. I win! My sellers win! The prospective buyers win!
So next time you decide to put your home up for sale, think twice about the realtor who is so quick to dismiss open houses. If done right, they add tremendous value and should be part of any great marketing plan. What makes an open house successful? You'll find out Monday...